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Privacy Policy

Keeneland is committed to protecting your online privacy while you use the services provided on our website. We urge you to read this privacy policy in its entirety so you will understand all of the practices and procedures we follow relating to your online privacy.

Keeneland Gift Shop has attempted to provide accurate information to better serve our customers, we assume no responsibility for the accuracy of the information. Keeneland Gift Shop may change any specifications related to its products at any time without notice and will make every effort to update this web site with any new information, but assumes no responsibility for failing to do so.

What this Privacy Policy Covers
This privacy policy explains what information about you is collected when you visit this website, how the information is collected, how the information is expected to be used, and to whom it is expected to be given. This privacy policy will also tell you how to limit our use of your personal information.

What Personal Information Keeneland Collects
As a general matter, we don't ask you for any personal information when you browse our website. However, some information about your server address, web browser, and computer system are automatically transmitted to our web servers so that we can operate our website on the Internet. In addition, as part of our site operation, we do or may automatically collect and track:

• the home server domain name, type of computer, and type of web browser you are using while you visit our website; and
• Information on what pages of our website you access and goods and services purchased.

In doing so, we do not reference you by individual name, e-mail address, home address, or telephone number. We use this data in the aggregate to determine how much our customers use parts of our site so we can improve our site. We may provide this statistical information to third parties, but when we do so we do not provide personally-identifying information without your permission.

We may request and collect certain personal information about you, such as your name, address, e-mail address, and other similar information, if you choose to access certain portions or functions of the website. For example, if you sign up for periodic electronic newsletters from individual racetracks or from the National Thoroughbred Racing Association ("NTRA"), your name, email address, and zip code is collected and transmitted to NTRA to enable it to send you the newsletter(s) you have requested. Some portions of the site request additional information. If you choose to order anything from our Gift Shop, make a Reserved Seating Request, or send us an email, you must provide us with your name, address, email address, and similar contact information. We will also request certain financial information, such as your credit card number and expiration date, in order to process a gift shop order or seating reservation. If you choose to complete a Sales Credit Application or KIA Buyer Registration, we require that you give us your name, address, email address, and phone number, some form of government-issued identification, as well as additional information from your banking/financial institution.

How We Use Your Personal Information
We use your IP address to help diagnose problems with our server, to manage our Website and to enhance our site based on the usage pattern data we receive.

We may use your e-mail address, mailing address, or phone number to contact you regarding administrative notices or your use of our website. We will not send you promotions or announcements unless you give us permission to do so.

Keeneland stores its customer information in a password-protected database to fulfill your requests for certain information, products and services and to contact you if needed. Credit card and other financial information is stored on a secure server. We restrict access to your personal information to those employees who need to know that information to provide products or services to you as well as to assist us in customizing the content of our site to provide information that may be of interest to you. Certain information, such as KIA Horse Entry information, is permanently stored on servers maintained by The Jockey Club, but may be accessed and stored by us for certain purposes.

If you place an order for products or services, we use information about you to ship your order, and we may provide your relevant information to other companies to complete the transaction. For example, other companies may be used to fulfill orders, deliver packages, send postal mail and e-mail, analyze data, provide marketing assistance, process credit card payments, and provide customer service. These companies are given access to personal information needed to perform their functions, but may not use it for other purposes.

We may also use or disclose information to resolve disputes, investigate problems, or enforce our Terms of Use, Conditions of Sale or similar agreements. At times, we may review status or activity of multiple users to do so. We may disclose or access information whenever we believe in good faith that the law so requires or that your actions on our website violate our Terms of Use which you agreed to by using our website, or if we otherwise consider it necessary to do so to maintain service and improve our products and services.

Keeneland does not currently sell or rent your personally identifiable information to other companies. We do, however, reserve the right to do so and will not notify you or obtain your consent prior to sharing, selling or otherwise disclosing your personal information to third parties.

The importance of security for all personally identifiable information associated with our users is of great concern to us. Financial information, if collected, is transmitted from your computer to our server using encryption software. However, no data transmission over the Internet or any wireless network can be guaranteed to be perfectly secure. As a result, while we try to protect your personal information, we cannot ensure or guarantee the security of any information you transmit to us, and you do so at your own risk. Only those employees who need access to our users' information to process your order or provide services are allowed access, as described above. It is also important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.

A "cookie" is a small file containing information that a website can transfer to a visitor's hard drive for record-keeping purposes. Cookies help Web surfing by saving visitor preferences and other information. The use of cookies is a widespread industry standard and thus many major websites use cookies. Keeneland currently uses cookies on its website. Generally, we use cookies to remind us who you are and enable us to access your account information so you do not have to re-enter it, to gather statistical information about usage by visitors, and to research visiting patterns. If you initiate an order or transaction for goods or services through our site provided by one of our retail partners or service providers, we may exchange with the vendor personally-identified information about you for purposes of your transaction. In some instances, these companies may use their own cookies.

Most Web browsers are initially configured to accept and process cookies. You can configure your browser to refuse cookies. More extensive information concerning cookies is available on the World Wide Web by searching for the word "cookies". If you have any questions concerning our use of cookies, please contact us at giftshop@keeneland.com.

Requesting to See Your Personal Information
You may request, via e-mail or regular mail, that we provide you with the personal information we have collected from you through your use of this website. Once you receive this information, you may wish to update, correct or delete this information. To do so, you can contact us by e-mail at giftshop@keeneland.com or by regular mail at Gift Shop Administrator, P.O. Box 1680, 4201 Versailles Road, Lexington, Kentucky 40588-1690. We will then modify or delete from our systems any or all of your personal information as soon as practicable after our receipt of your written request stating in reasonable detail the modification/deletion requested; provided that we reserve the right to verify your identity before sending you this information.

Children Under 13
Keeneland does not sell products for purchase by children. If you are under 13, you may use this website only with the involvement of a parent or guardian. Keeneland has no way of distinguishing the age of individuals who access our website, and so we carry out the same privacy policy for individuals of all ages. If a child has provided us with personally-identifying information without parental or guardian consent, the parent or guardian should contact us to remove the information and opt out of promotional opportunities.

Links to Other Websites
Our website may contain links to other Internet websites. We encourage our partners, contributors and other third parties to implement policies and practices that respect your privacy. We are not, however, responsible for any other website's privacy practices or website content. Occasionally, you may receive cookies from third party advertisers, partners and vendors. We do not control these cookies.

Changes to this Privacy Policy
We reserve the right to change this policy at any time, and any changes are effective upon posting. Please review this privacy policy from time to time to ensure you are familiar with the most current version of it.

You may opt-out of having your personal information collected by contacting us by e-mail at giftshop@keeneland.com or by regular mail at eCommerce Administrator, P.O. Box 1680, 4201 Versailles Road, Lexington, Kentucky 40588-1690. Please note that in order to fulfill certain obligations, we may need to continue sending you notices or other important information concerning any orders or services you previously requested.

Acceptance of this Privacy Policy
By using this website, you agree to the terms as well as any posted changes of this Privacy Policy. If you do not agree to the terms, DO NOT use our website.

Contact our Website
This website is the responsibility of Keeneland Association. You can contact us by e-mail at giftshop@keeneland.com or by regular mail to eCommerce Administrator, P.O. Box 1680, 4201 Versailles Road, Lexington, Kentucky 40588-1690.